By Brandon Doffing, Chief Product Officer
The friction behind one-to-one deal sharing
One of the most common patterns we see across the platform is simple: you already know who you want to reach, but sharing a live deal can still be slower than it should be.
Until now, the default workflow was one-to-one invitations. That works when you want to control each invite individually. But it creates friction when the goal is to share a deal more broadly within a trusted network, such as a WhatsApp group, a private email list, or a circle of known investors.
This is especially true for founders raising early capital and teams running Founder SPVs, where deal flow naturally moves through existing relationships rather than formal outbound invites.
That is why we built the feature – Share your deal with a link.
A more natural way to share deals
This feature introduces a simpler way to distribute your deal within your network.
Instead of sending invitations one by one, you can enable link sharing and circulate a single deal link to your contacts. Logged-in users can view the deal, and verified users can request to invest.
Importantly, this does not remove control.
Every request still goes through you. You can review, edit, approve, or decline before anything moves forward. The process becomes more scalable, without becoming less disciplined.
Built for how founders and operators actually raise
In practice, early-stage fundraising rarely happens one invite at a time.
Founders share deals in small, trusted circles. Founder SPVs are coordinated across groups. Syndicate Leads widen access within their network once initial traction is clear.
This feature supports that reality.
It allows you to move faster within your existing relationships, without rebuilding the same manual workflow every time you want to extend access to a deal.
Designed for private, network-driven distribution
At the same time, this feature is designed with structure in mind.
Private deals come with legal and regulatory considerations. Link sharing is intended for pre-existing relationships and private networks, not broad public promotion. A clear notice is included before the feature is enabled.
The goal is straightforward: make deal distribution easier, while maintaining the discipline private markets require.
Two ways investors can now enter a deal
There are now two ways an investor may enter a deal:
Direct invite
- You send an invite
- The investor receives it
- The process continues as before
Link-based request
- You share a deal link
- A verified user requests to invest
- You review, approve, edit, or decline
This adds flexibility, but also introduces a new layer to the workflow. For experienced users, this will feel intuitive. For newer users, it may take some adjustment.
We see this not just as a feature, but as a workflow upgrade.
A practical step toward faster deal execution
Over time, this will become one of the most practical tools on the platform for anyone running deals.
Whether you are raising your first cheque through FounderLink, coordinating a Founder SPV, or managing a syndicate, the objective is the same: move faster without losing structure.
This feature supports that by aligning the platform with how deals are actually shared, improving visibility within trusted networks, and keeping you in control of who participates.
